Hilary Singer

Profile

Strategic projects, marketing, and outreach
Financial Services | Edinburgh, United Kingdom, GB

Summary

Polymath with strong technical background, web and marketing skills. Focus on initiatives to support the growth of early-stage companies.
Specialties: Web marketing, marketing and outreach strategies, customer engagement, event management, data analysis, EU funding programmes.

Experience

  • 2010 - Present
    Innovation Project Officer / Edinburgh Research and Innovation
    Hilary is LAUNCH.ed's link to a three year, multi-million euro European Union initiative on Open Innovation. Through this project, the Open Innovation Project, Hilary works with universities, chambers of commerce, and public bodies across North West Europe to source new ideas and to build new relationships that benefit LAUNCH.ed's student clients.
  • May 2010 - Oct 2010
    EPIS Programme Co-ordinator / Edinburgh Pre-Incubator Scheme
    Managed day-to-day operations of the Edinburgh Pre-Incubator Scheme, a programme that gave entrepreneurs a £10k loan and 12 months to start a technology company at the University of Edinburgh.

    • Organised and delivered events, including workshops, exit interviews, and a large alumni event
    • Contributed to programme development, including support curriculum and one-to-one meetings with entrepreneurs
    • Produced or commissioned all marketing and web content
    • Liaised directly with funders, mentors, entrepreneurs, and other stakeholders, including the preparation of quarterly reports and project financial claims
  • Sept 2008 - Jun 2010
    Intern / Scottish Institute for Enterprise
    • Event management, web and social media strategy, web maintenance, copywriting, producing marketing materials such as short films, posters and case studies, liaising with other University support services.
  • Jul 2005 - Sept 2007
    Seasonal Intern, Achives Unit, Dept. of Natural Resources / State of Alaska
    • Acted as primary quality control official, eliminating a backlog of nearly 6 months of documents
    • Performed initial processing of documents from all 34 recording districts statewide
    • Provided a full array of customer service as the first point of contact for the Commissioner’s Office of the Department of Natural Resources
    • Provided database and procedures training for new staff
  • Sept 2005 - May 2006
    Lab Assistant, Supplemental Instructor / American University
    • Worked closely with professors to provide high-level support for over 300 students in physics and microeconomics courses
    • Independently led semiweekly review sessions, and provided technical and academic assistance in laboratories
  • Sept 2005 - Dec 2005
    Intern / ISAR: Resources for Environmental Activists
    • Worked closely with core staff to provide creative solutions during the dissolution of the Washington, D.C.-based branch
    • Edited the final version of a more than 50 page position paper on Russia for publication on the organization’s website
  • Sept 2004 - Jun 2005
    Student Intern / Smith Barney
    • Provided professional, privacy-oriented client support including updating and maintaining records, arranging and confirming appointments and responding to inquiries
  • May 2003 - May 2003
    Volunteer / Anchorage Museum of History and Art
    • Created an art identification guide for tours of the Contemporary Native Art Exhibit
    • Provided basic clerical support including updating databases and assembling mailing packets for distribution to more than 100 schools around the state

Education

  • 2007 - 2010
    The University of Edinburgh
    MPhys in Physics
    Activities: Student Representative, Music Society Chorus, Ballroom Dancing
  • 2004 - 2006
    American University
    International Relations
    Activities: Physics Lab Assistant, Macroeconomics Tutorial Leader, Volunteer for ISAR: Resources for Environmental Activists
  • 1998 - 2004
    Steller Secondary School
    High School Diploma

Additional Information

Websites:
Honors:
• Winner, University of Edinburgh New Ideas Competition, Product Design category, 2009 • Nuffield Scholarship recipient for summer research in biophysics, 2008 • Bill Countryman Scholarship recipient, 2008 • American University Mathematics Summer Research Grant recipient, 2006
Interests:
typography, content management, usability, student start-ups, current affairs, U.S. politics, cycling, piano

Posts

December 19, 06:04 PM


Merry Christmas, from all of us here at the Gingerbread bear factory! (Taken with instagram)

December 08, 04:15 PM


Quick, crochet more snowflakes! #HurricaneBawbag (Taken with instagram)

November 28, 02:51 PM


London south bank from the London Eye (Taken with instagram)

November 28, 02:14 PM


Christmas London Eye (Taken with instagram)

October 26, 05:17 PM


Taken with instagram

October 25, 02:58 PM

Microstyle: The Art of Writing Little


Inbound Marketing: Get Found Using...

Books on my reading list.

October 14, 10:08 AM
Fast & Frugal: Running a Lean Startup with AWS:

Just signed up for this webinar on October 27th, 6–10pm GMT. It’s free, with a keynote from Eric Ries.

October 13, 03:05 PM


I made a version of this cake with apples earlier this week, and discovered that there’s no such thing as a “coffee cake” in Scotland.

“Coffee cake?” they said. “Coffee-flavoured cake?”

“No, apple and cinnamon flavoured. The TYPE of cake is a coffee cake, presumably because you have it with coffee.”

“Oh. We just eat all cakes with coffee.”

And there you go. Mystery solved. Also, the cake was delicious.

October 07, 06:00 PM


New shoes (Taken with instagram)

October 07, 04:37 AM


A good introduction to business models by Stuart Eccles, Co-Founder and CTO of digital social agency Made By Many. Bottom line: your software isn’t the product! Ultimately, you’re selling your business model.

I saw Stuart present this live at Lean Startup Machine London.

October 06, 03:58 PM


Fabric coasters. (Taken with instagram)

October 03, 05:09 PM


All in a day’s work: Xmas table runner. (Taken with instagram)

September 26, 07:38 AM
Dealing With an Identity Hijacked on the Online Highway:

“Dealing With an Identity Hijacked on the Online Highway: Rick Santorum has lost control of his online identity, a predicament that stands as a chilling example of what it means to be at the mercy of the Google algorithm.”

Article from the New York Times that argues that Google’s attempts to be accurate and impartial sometimes come in conflict with good judgement and human discretion. This is such a hard topic, but it’s nice to see an article that argues the gray area, instead of seeing everything in black and white.

Ultimately, I’m sympathetic to free speech arguments—in this article’s case, Dan Savage’s campaign to associate a Republican presidential candidate’s name with a definition that “isn’t remotely fit to be described in a family newspaper” as a result of said candidate’s anti-gay views. But I also recognise our inherent vulnerability online, and the power other people have to make our lives hell by taking advantage of Google’s search algorithms. No easy answers today, but a good read!

September 24, 06:26 PM


Our pud this evening: blackberry apple cobbler, with wild berries plucked from the Pentlands. (Taken with instagram)

September 24, 10:32 AM


Pentacular in the Pentlands. (Taken with instagram)

September 24, 10:28 AM


Cowlets in the Pentlands. (Taken with instagram)

September 22, 04:55 PM

“Hilary Singer, who is the Innovation Project Officer at LAUNCH.ed, the University of Edinburgh’s service for student entrepreneurs, said: “Bruno’s business is an interesting story, because Apps are very hot right now, but a lot of people haven’t really worked out whether there’s a business model in building Apps themselves.””

- http://local.stv.tv/edinburgh/news/24697-start-up-edinburgh-tigatag/

September 21, 07:04 AM


Our winning team from Lean Startup Machine London! (Taken with instagram)

September 21, 06:21 AM

This is a great presentation from Johanna Kollmann on how to conduct effective customer development interviews. Specific examples are contained in the slides, plus there’s a list of recommended books for more info at the end. I saw Johanna speak at Lean Startup Machine London on 17 September 2011.

September 20, 05:15 PM
Oh Chairman, my Chairman!:

Inspiring, sane take on the U.S. economy from the Chairman of Third Avenue Funds (scroll to Chairman’s letter).

Photos

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